About Us
Barnes & Noble, Hallmark stores, and Macy’s all have one thing in common:
they call Shirley Frazier to create incentive programs, train staff, and conduct
special events to increase customer traffic and sales.
Shirley is president of Sweet Survival, a gift and gourmet industry consulting
firm that works with retailers and wholesalers, helping each to raise their
profits by finding clients who buy consistently.
She speaks at trade shows nationwide, writes articles for numerous magazines,
and has appeared on CNBC, The Food Network and The Discovery Channel.
Shirley is the author of:
- How to Start a Home-Based Gift Basket Business
- The Gift Basket Design Book
- Marketing Strategies for the Home-Based Business
When Shirley’s not traveling, she’s creating Web sites and blogs for new and aspiring business owners, including:
- www.GiftBasketBusiness.com
- www.SoloBusinessMarketing.com
- www.WebSitesforRetailers.com
- www.GiftBasketTutorials.com
- www.GiftBasketClass.com
- www.GiftBasketArticles.com
To have Shirley speak at your conference or request her appearance on your show, call 973-279-2799 or Email her at info at sweet survival dot com.
